Nicki Minaj reveals 4 reasons major brands attach themselves to hip-hop

Posted March 4, 2013 by BlackIce in News

When hip-hop was introduced to popular culture in the early ’80s,many believed that the music genre would fade away within years, as happened with disco. However, hip-hop continues to prosper because it’s more than music; it’s a lifestyle.

Big corporations have taken noticed and aligned themselves with the top hip-hop artists and producers.

Nicki Minaj recently partnered with K-Mart to introduce her own clothing line.

Nicki Minaj recently spoke with rolling out and revealed four reasons big brands attach themselves to hip-hop.

“It’s safe to say that hip-hop is very influential. Utlimately, what the brands are looking for is influence.”

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